Apple logo
Apple AAPL
$ 273.62 -1.67%

Quarterly report 2025-Q2
added 12-06-2025

report update icon

Apple Gross Profit 2011-2025 | AAPL

Gross profit is a key indicator of how efficiently a company produces or sells its products. This metric helps assess a business’s ability to generate revenue at the initial stage, before accounting for all other expenses. Regular analysis of gross profit allows companies to respond in a timely manner to changes in cost of goods, pricing strategy, and market conditions.

Calculation formula:
Gross Profit = Revenue – Cost of Goods Sold (COGS)

Revenue — all cash inflows from the sale of goods or services.
Cost of Goods Sold — direct costs related to the production or acquisition of goods:
  • Raw materials and supplies
  • Wages of production personnel
  • Depreciation of equipment
  • Transportation and warehousing costs (if directly related to production)
Importance for business:
  • Assessing core business profitability
    If gross profit is declining, it may indicate rising production costs or falling sales.
  • Financial planning
    Gross profit is the basis for calculating other key metrics, such as operating and net profit.
  • Benchmarking against competitors
    Gross profit analysis helps compare the efficiency of different companies within the same industry.
  • Insights into pricing effectiveness
    If gross profit is low, the company may be pricing too low or failing to control costs effectively.
Reasons for a decline in gross profit:
  • Increase in raw material and supply costs
  • Rising production expenses
  • Price reductions due to competition
  • Decrease in sales volume
  • Currency exchange rate fluctuations (for imports/exports)

Gross profit is an important metric, but it does not provide a complete picture of a company’s financial health, as it does not account for administrative and selling expenses, taxes, debt burden, or depreciation.

Annual Gross Profit Apple

2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011
195 B 181 B 169 B 171 B 153 B 105 B 98.4 B 32 B 88.2 B 84.3 B 93.6 B 70.5 B 64.3 B 68.7 B 43.8 B

All numbers in USD currency

Indicator range from annual reports

Maximum Minimum Average
195 B 32 B 108 B

Quarterly Gross Profit Apple

2025-Q2 2025-Q1 2024-Q4 2024-Q3 2024-Q2 2024-Q1 2023-Q4 2023-Q3 2023-Q2 2023-Q1 2022-Q4 2022-Q3 2022-Q2 2022-Q1 2021-Q4 2021-Q3 2021-Q2 2021-Q1 2020-Q4 2020-Q3 2020-Q2 2020-Q1 2019-Q4 2019-Q3 2019-Q2 2019-Q1 2018-Q4 2018-Q3 2018-Q2 2018-Q1 2017-Q4 2017-Q3 2017-Q2 2017-Q1 2016-Q4 2016-Q3 2016-Q2 2016-Q1 2015-Q4 2015-Q3 2015-Q2 2015-Q1 2014-Q4 2014-Q3 2014-Q2 2014-Q1 2013-Q4 2013-Q3 2013-Q2 2013-Q1 2012-Q4 2012-Q3 2012-Q2 2012-Q1 2011-Q4 2011-Q3 2011-Q2 2011-Q1
43.7 B 44.9 B 58.3 B - 39.7 B 42.3 B 54.9 B - 36.4 B 42 B 50.3 B - 35.9 B 42.6 B 54.2 B - 35.3 B 38.1 B 44.3 B 24.7 B 22.7 B 22.4 B 35.2 B 24.3 B 20.2 B 35.2 B 32 B 24.1 B 20.4 B 32 B 33.9 B 19.9 B 17.5 B 33.9 B 30.2 B 17.8 B 16.1 B 30.2 B 30.4 B 20.5 B 19.7 B 30.4 B 29.7 B 16 B 14.7 B 29.7 B 21.8 B 13.9 B 13 B 21.8 B 21.1 B 14.4 B 15 B 21.1 B 20.7 B 11.4 B 11.9 B 20.7 B

All numbers in USD currency

Indicator range from quarterly reporting

Maximum Minimum Average
58.3 B 11.4 B 28.8 B

Gross Profit of other stocks in the Consumer electronics industry

Issuer Gross Profit Price % 24h Market Cap Country
Mohawk Group Holdings, Inc. Mohawk Group Holdings, Inc.
MWK
84.7 M - -3.50 % $ 723 M usaUSA
iRobot Corporation iRobot Corporation
IRBT
196 M $ 1.17 -73.02 % $ 32.4 M usaUSA
Koss Corporation Koss Corporation
KOSS
6.73 M $ 4.57 -0.22 % $ 35.9 M usaUSA
LG Display Co., Ltd. LG Display Co., Ltd.
LPL
2.58 T $ 4.2 -0.36 % $ 1.75 B south-koreaSouth-korea
Turtle Beach Corporation Turtle Beach Corporation
HEAR
31.8 M - -0.23 % $ 300 M usaUSA
Emerson Radio Corp. Emerson Radio Corp.
MSN
-462 K $ 0.38 0.47 % $ 8 M usaUSA
GoPro GoPro
GPRO
324 M $ 1.59 -8.38 % $ 244 M usaUSA
Hamilton Beach Brands Holding Company Hamilton Beach Brands Holding Company
HBB
170 M $ 16.25 -2.78 % $ 227 M usaUSA
Sonos Sonos
SONO
631 M $ 18.31 -0.62 % $ 2.21 B usaUSA
Universal Electronics Universal Electronics
UEIC
97.6 M $ 3.18 -2.75 % $ 40.9 M usaUSA
Vuzix Corporation Vuzix Corporation
VUZI
-4.24 M $ 2.72 0.18 % $ 173 M usaUSA
Viomi Technology Co., Ltd Viomi Technology Co., Ltd
VIOT
549 M $ 2.19 -1.86 % $ 448 M chinaChina