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MediaAlpha MAX
$ 11.75 -0.51%
report update icon

Quarterly report 2026-Q2
added 07-29-2026

MediaAlpha Cash Flow 2025-2011 | MAX

Brief overview of MediaAlpha's cash generation

Cash flows are assessed across five available annual periods spanning 2021 to 2025.

Operating cash flow reached $65.6 million versus $28.6 million initially. Growth of +129.2% at roughly 23% CAGR was robust.

Core operations generated cash in every available annual observation. Stability was high.

The business generates about the same cash per unit of revenue as before, with margin moving from 4.4% to 5.9%.

Overall picture

MediaAlpha's profile is more positive than negative: operations generate cash, although the free cash cushion is not unlimited.

Annual Cash Flow MediaAlpha

2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011

Operating Cash Flow

65.6 M 45.9 M 20.2 M 28.3 M 28.6 M 51.4 M 22.1 M 22.6 M - - - - - - -

Depreciation & Amortization

273 K 252 K 353 K 392 K 369 K 289 K 300 K 200 K - - - - - - -

Accounts Payables

91.1 M 106 M 56.3 M 54 M 61.8 M 98.2 M - - - - - - - - -

Accounts Receivables

123 M 143 M 53.8 M 60 M 76.1 M 96.3 M - - - - - - - - -

All numbers in USD currency

Quarterly Cash Flow MediaAlpha

2026-Q2 2026-Q1 2025-Q3 2025-Q2 2025-Q1 2024-Q3 2024-Q2 2024-Q1 2023-Q3 2023-Q2 2023-Q1 2022-Q4 2022-Q3 2022-Q2 2022-Q1 2021-Q4 2021-Q3 2021-Q2 2021-Q1 2020-Q4 2020-Q3 2020-Q2 2020-Q1 2019-Q4 2019-Q3 2019-Q2 2019-Q1 2018-Q4 2018-Q3 2018-Q2 2018-Q1 2017-Q4 2017-Q3 2017-Q2 2017-Q1 2016-Q4 2016-Q3 2016-Q2 2016-Q1 2015-Q4 2015-Q3 2015-Q2 2015-Q1 2014-Q4 2014-Q3 2014-Q2 2014-Q1 2013-Q4 2013-Q3 2013-Q2 2013-Q1 2012-Q4 2012-Q3 2012-Q2 2012-Q1 2011-Q4 2011-Q3 2011-Q2 2011-Q1

Operating Cash Flow

41 M -1.56 M 73 M - 23.7 M - - 1.68 M - - 12.6 M - 34.7 M - 8.3 M - 6.68 M - -9.36 M - - 39.3 M 7.29 M - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Depreciation & Amortization

150 K 74 K 201 K 500 K 62 K 1.6 M 1.6 M 61 K 1.7 M 1.7 M 96 K - 1.7 M 1.7 M 98 K - 272 K 100 K 100 K - 100 K 100 K 100 K - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Accounts Payables

113 M 91.4 M 103 M 75.8 M 82.4 M 110 M 90.6 M 53.6 M 38.7 M 37.8 M 46.3 M 54 M 42.3 M - 51.5 M 61.8 M 44.2 M 46.3 M 61.8 M 98.2 M 98.2 M 98.2 M 98.2 M 40.5 M - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Accounts Receivables

142 M 134 M 129 M 103 M 115 M 127 M 90.7 M 57.5 M 33.1 M 32.6 M 43.1 M 60 M 34.7 M - 61.2 M 76.1 M 71.3 M 74.3 M 76.1 M 96.3 M 96.3 M 96.3 M 96.3 M 56 M - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

All numbers in USD currency

Cash Flow Statement is one of the three key financial reports of the company MediaAlpha, reflecting the actual cash inflows and outflows over a certain period. Unlike the income statement, which shows revenues and expenses on an accrual basis, the cash flow statement focuses on real cash flows — how much cash actually came into the company and how much was spent.

Main Sections of the Cash Flow Statement
  • Operating Activities
    This section reflects cash flows related to the company’s core operations: receipts from sales of goods and services, payments to suppliers, employee salaries, taxes, and other operating expenses. Positive cash flow from operating activities indicates the viability of the business and its ability to generate cash.
  • Investing Activities
    Shows cash movements related to the purchase and sale of long-term assets such as real estate, equipment, and investments in other companies. Negative cash flow here often indicates investments in growth, which can be a positive sign.
  • Financing Activities
    Reflects the inflow and outflow of cash related to raising and repaying capital: issuing shares, loans, dividend payments, and loan repayments. This section shows how the company finances its activities and distributes profits.

The cash flow statement is important for investors because it allows them to assess the company’s real liquidity, showing whether it has enough cash to cover current obligations and investments — this is critical for financial stability. Additionally, it helps analyze the quality of earnings, since profits reported in the income statement can be "paper" profits and may not reflect actual cash inflows; the cash flow statement reveals this difference. The presence of free cash is also crucial for evaluating the company’s ability to finance growth and pay dividends, which is important for investors. Attention should also be paid to prolonged negative cash flows from operating activities, as this may serve as a warning sign of potential problems with the core business.

Cash flow statements of other stocks in the Social internet sector

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Uxin Limited Uxin Limited
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NetEase NetEase
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TechTarget TechTarget
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Yelp Yelp
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Yatra Online Yatra Online
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$ 0.95 3.48 % $ 60.9 M indiaIndia
Zillow Group Zillow Group
Z
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Zillow Group Zillow Group
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Cango Cango
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ANGI Homeservices ANGI Homeservices
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EverQuote EverQuote
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JOYY JOYY
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Lizhi Lizhi
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