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MediaAlpha Balance Sheet 2025-2011 | MAX
Brief overview of MediaAlpha's financial position
The balance sheet is assessed across five available annual reports spanning 2021 to 2025.
The balance sheet expanded from $289.8 million to $383.8 million. Growth of +32.4% and CAGR of 7.3% look measured and sustainable.
Growth in the asset base was not matched by liabilities: +32.4% versus +17.5%. The balance sheet moved in a more conservative direction.
Equity funds just 1.1% of assets versus -21.2% previously. The balance sheet is sensitive to weaker results.
Each unit of equity supports 20.6x of net debt. This elevated load requires dependable cash generation.
The cash share moved from 17.4% to 12.2%. A higher figure generally provides more room in an adverse scenario.
The balance sheet carries negative retained earnings of -$480.3 million. The figure may result from accumulated losses or an active capital return policy.
Balance sheet takeaway
MediaAlpha's balance sheet profile remains vulnerable. Lower liabilities and capital accumulation are the main routes to improvement.
Annual Balance Sheet MediaAlpha
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Debt |
85.7 M | 111 M | 146 M | 161 M | 128 M | 159 M | 87.5 M | 8.59 M | - | - | - | - | - | - | - |
Long Term Debt |
132 M | 154 M | 162 M | 174 M | 178 M | 183 M | 96.7 M | 13.1 M | - | - | - | - | - | - | - |
Long Term Debt Current |
965 K | 994 K | 904 K | 783 K | 765 K | - | - | - | - | - | - | - | - | - | - |
Total Non Current Liabilities |
- | - | - | - | - | - | 171 M | 13.4 M | - | - | - | - | - | - | - |
Total Current Liabilities |
148 M | 133 M | 79.7 M | 76.9 M | 84.2 M | 107 M | - | - | - | - | - | - | - | - | - |
Total Liabilities |
413 M | 309 M | 248 M | 256 M | 351 M | 315 M | 219 M | 46.9 M | - | - | - | - | - | - | - |
Retained Earnings |
-480 M | -506 M | -523 M | -482 M | -424 M | -419 M | -193 M | -35.5 M | - | - | - | - | - | - | - |
Total Assets |
384 M | 262 M | 154 M | 170 M | 290 M | 210 M | 105 M | 87.4 M | - | - | - | - | - | - | - |
Cash and Cash Equivalents |
46.9 M | 43.3 M | 17.3 M | 14.5 M | 50.6 M | 23.6 M | - | - | - | - | - | - | - | - | - |
Book Value |
-29.2 M | -46.2 M | -94.4 M | -86.1 M | -61.6 M | -105 M | -114 M | 40.5 M | - | - | - | - | - | - | - |
Total Shareholders Equity |
4.16 M | 2.38 M | -10.3 M | -16 M | -61.6 M | -105 M | -114 M | 40.5 M | - | - | - | - | - | - | - |
All numbers in USD currency
Quarterly Balance Sheet MediaAlpha
| 2026-Q2 | 2026-Q1 | 2025-Q3 | 2025-Q2 | 2025-Q1 | 2024-Q3 | 2024-Q2 | 2024-Q1 | 2023-Q3 | 2023-Q2 | 2023-Q1 | 2022-Q4 | 2022-Q3 | 2022-Q2 | 2022-Q1 | 2021-Q4 | 2021-Q3 | 2021-Q2 | 2021-Q1 | 2020-Q4 | 2020-Q3 | 2020-Q2 | 2020-Q1 | 2019-Q4 | 2019-Q3 | 2019-Q2 | 2019-Q1 | 2018-Q4 | 2018-Q3 | 2018-Q2 | 2018-Q1 | 2017-Q4 | 2017-Q3 | 2017-Q2 | 2017-Q1 | 2016-Q4 | 2016-Q3 | 2016-Q2 | 2016-Q1 | 2015-Q4 | 2015-Q3 | 2015-Q2 | 2015-Q1 | 2014-Q4 | 2014-Q3 | 2014-Q2 | 2014-Q1 | 2013-Q4 | 2013-Q3 | 2013-Q2 | 2013-Q1 | 2012-Q4 | 2012-Q3 | 2012-Q2 | 2012-Q1 | 2011-Q4 | 2011-Q3 | 2011-Q2 | 2011-Q1 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Long Term Debt |
170 M | 156 M | 134 M | 149 M | 151 M | 156 M | 158 M | 160 M | 168 M | 170 M | 172 M | 174 M | 181 M | - | 176 M | 178 M | 180 M | 183 M | 178 M | 183 M | 183 M | 183 M | 183 M | 96.7 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Total Liabilities |
365 M | 397 M | 332 M | 306 M | 281 M | 296 M | 276 M | 242 M | 233 M | 235 M | 242 M | 256 M | 334 M | - | 333 M | 351 M | 318 M | 316 M | 351 M | 315 M | 315 M | 315 M | 315 M | 145 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Retained Earnings |
-429 M | -469 M | -512 M | -527 M | -508 M | -511 M | -520 M | -524 M | -520 M | -507 M | -492 M | -482 M | -455 M | - | -432 M | -424 M | -423 M | -419 M | -424 M | -419 M | -419 M | -419 M | -419 M | -193 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Total Assets |
360 M | 368 M | 266 M | 249 M | 240 M | 236 M | 198 M | 153 M | 133 M | 140 M | 153 M | 170 M | 265 M | - | 275 M | 290 M | 246 M | 236 M | 290 M | 210 M | 210 M | 210 M | 210 M | 105 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Cash and Cash Equivalents |
23.7 M | 26.1 M | 38.8 M | 85.4 M | 63.6 M | 32.3 M | 28.7 M | 14.5 M | 15.2 M | 20 M | 19.5 M | 14.5 M | 30.2 M | 35.2 M | 55.3 M | 50.6 M | 29.3 M | 15 M | 50.6 M | 23.6 M | 23.6 M | 23.6 M | 23.6 M | 10 M | - | - | - | 5.66 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Book Value |
-4.95 M | -29.1 M | -65.8 M | -57 M | -41.2 M | -59.6 M | -78 M | -89.4 M | -99.7 M | -94.4 M | -88.7 M | -86.1 M | -68.4 M | - | -57.6 M | -61.6 M | -72.9 M | -79.2 M | -61.6 M | -105 M | -105 M | -105 M | -105 M | -39.5 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Total Shareholders Equity |
28.4 M | 1.92 M | -29.8 M | -3.77 M | -41.2 M | -8.36 M | -78 M | -89.4 M | -99.7 M | -94.4 M | -88.7 M | -16 M | -68.4 M | -59.5 M | -57.6 M | -4.34 M | -73 M | -79.3 M | -89.4 M | -33.8 M | -33.8 M | -33.8 M | -33.8 M | -114 M | - | - | - | 40.5 M | - | - | - | 37.4 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
All numbers in USD currency
Balance Sheet is a fundamental financial report of MediaAlpha, providing a complete picture of the company’s financial position at a specific point in time. Unlike the income statement, which records the results of operations over a certain period, the balance sheet shows what assets the company owns, what liabilities it has to creditors, and what equity is available to the owners.
For an investor, the balance sheet is important because it allows assessing the company’s financial stability, understanding how much debt it carries, and how dependent it is on borrowed financing. It helps calculate key liquidity and leverage ratios. When analyzing, attention should be paid to the debt-to-equity ratio (Debt/Equity), the amount of cash on the balance sheet, and the ratio of current liabilities to liquid assets.
Features of balance sheet analysis- Vertical and horizontal analysis
Vertical analysis shows the structure of the balance sheet as a percentage of total assets or liabilities, while horizontal analysis shows the dynamics of changes over multiple periods. - Asset quality
It is important to evaluate not only the amount of assets but also their liquidity and realizability. - Accounting for off-balance sheet liabilities
Some liabilities may not be directly reflected in the balance sheet, which requires additional attention.
Balance sheet of other industry stocks – Social internet
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Despegar.com, Corp.
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Lizhi
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Grubhub Inc.
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BlueCity Holdings Limited
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Baidu
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HeadHunter Group PLC
HHRU
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AutoWeb
AUTO
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Mail.ru Group
MAIL
|
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Sogou Inc.
SOGO
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Yandex N.V.
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Carnival Corporation & plc
CCL
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Spotify Technology S.A.
SPOT
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Leaf Group Ltd.
LEAF
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Monaker Group, Inc.
MKGI
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Points International Ltd.
PCOM
|
- | 1.3 % | $ 360 M |  Canada |
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Qutoutiao
QTT
|
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Tencent Music Entertainment Group
TME
|
$ 9.71 | 2.0 % | $ 29.9 B | - |
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SINA Corporation
SINA
|
- | -0.12 % | $ 2.58 B | China |
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Travel + Leisure Co.
TNL
|
$ 77.71 | -0.94 % | $ 5.1 B | USA |
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trivago N.V.
TRVG
|
$ 5.45 | -0.55 % | $ 1.92 B |  Germany |
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TechTarget
TTGT
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$ 4.52 | 1.12 % | $ 128 M | USA |
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Phoenix New Media Limited
FENG
|
$ 1.46 | - | $ 17.5 M | China |
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Fiverr International Ltd.
FVRR
|
$ 9.21 | -20.53 % | $ 334 M |  Israel |
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Spark Networks SE
LOV
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Liberty TripAdvisor Holdings
LTRPA
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DoorDash
DASH
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$ 193.53 | -1.02 % | $ 82.6 B | USA |
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Moxian
MOXC
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Yelp
YELP
|
$ 27.92 | 1.9 % | $ 1.77 B | USA |
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Yatra Online
YTRA
|
$ 0.87 | -1.32 % | $ 55.6 M |  India |
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Momo
MOMO
|
$ 5.87 | -0.17 % | $ 1.95 B | China |
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Zillow Group
Z
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$ 34.0 | 0.97 % | $ 8.23 B | USA |
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ANGI Homeservices
ANGI
|
$ 6.1 | -2.24 % | $ 279 M | USA |
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Remark Holdings
MARK
|
- | -15.19 % | $ 4.46 M | USA |
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Youdao
DAO
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$ 15.67 | -1.94 % | $ 1.85 B | - |
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IAC/InterActiveCorp
IAC
|
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Twitter
TWTR
|
- | 1.14 % | $ 41.3 B | USA |
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Uxin Limited
UXIN
|
$ 1.39 | -2.8 % | $ 87.2 B | China |
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Alphabet
GOOG
|
$ 335.76 | 0.95 % | $ 4.07 T | USA |
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Autohome
ATHM
|
$ 22.74 | -1.17 % | $ 10.7 B | - |
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Zillow Group
ZG
|
$ 34.32 | 1.51 % | $ 8.3 B | USA |
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EverQuote
EVER
|
$ 26.83 | -1.18 % | $ 970 M | USA |
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36Kr Holdings
KRKR
|
$ 2.74 | -1.44 % | $ 2.9 B | China |
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DouYu International Holdings Limited
DOYU
|
$ 4.62 | -0.75 % | $ 139 M | China |
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Gaia
GAIA
|
$ 1.84 | -2.13 % | $ 45.7 M | USA |
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Cango
CANG
|
$ 1.56 | -8.24 % | $ 442 M | - |
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Luokung Technology Corp.
LKCO
|
- | -46.36 % | $ 1.8 M | China |
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Pinterest
PINS
|
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Cardlytics
CDLX
|
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