Potbelly Corporation Cost of Revenue 2011-2025 | PBPB

Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.

What is included in the cost of revenue

Cost Category	Examples
Production Costs	Materials, wages of production staff, depreciation of equipment
Service and Support	Customer service, user support, technical assistance
Delivery and Logistics	Packaging, delivery of goods to customers
Hosting and Infrastructure	Servers, cloud platforms (especially for IT and SaaS companies)
Content and Licenses	License purchases, production royalties (e.g., in streaming services)

Importance of the Metric

Helps to understand how costly the revenue-generating process is.
A high cost of revenue may indicate:
Poor cost control
Low operational efficiency
A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.

Annual Cost of Revenue Potbelly Corporation

2024	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012	2011
129 M	144 M	142 M	127 M	105 M	128 M	128 M	126 M	118 M	107 M	93.2 M	83.6 M	77.5 M	67 M

All numbers in USD currency

Indicator range from annual reports

Maximum	Minimum	Average
144 M	67 M	113 M

Quarterly Cost of Revenue Potbelly Corporation

2025-Q2	2025-Q1	2024-Q4	2024-Q3	2024-Q2	2024-Q1	2023-Q4	2023-Q3	2023-Q2	2023-Q1	2022-Q4	2022-Q3	2022-Q2	2022-Q1	2021-Q4	2021-Q3	2021-Q2	2021-Q1	2020-Q4	2020-Q3	2020-Q2	2020-Q1	2019-Q4	2019-Q3	2019-Q2	2019-Q1	2018-Q4	2018-Q3	2018-Q2	2018-Q1	2017-Q4	2017-Q3	2017-Q2	2017-Q1	2016-Q4	2016-Q3	2016-Q2	2016-Q1	2015-Q4	2015-Q3	2015-Q2	2015-Q1	2014-Q4	2014-Q3	2014-Q2	2014-Q1	2013-Q4	2013-Q3	2013-Q2	2013-Q1	2012-Q4	2012-Q3	2012-Q2	2012-Q1	2011-Q4	2011-Q3	2011-Q2	2011-Q1
33.2 M	33.1 M	-	32.3 M	32.3 M	32.3 M	-	34.2 M	37.9 M	36.5 M	-	36 M	36.1 M	33.3 M	-	33.1 M	32 M	28.6 M	-	25.8 M	21.9 M	30.4 M	-	32.4 M	32.1 M	32 M	-	32.4 M	32.4 M	31.6 M	-	31.2 M	31.6 M	30.5 M	-	30.2 M	29.9 M	28.2 M	-	27.7 M	27.2 M	24.6 M	-	23.8 M	23.4 M	21.5 M	-	21.2 M	21.2 M	19.8 M	-	19.8 M	-	-	-	-	-	-

All numbers in USD currency

Indicator range from quarterly reporting

Maximum	Minimum	Average
37.9 M	19.8 M	29.6 M

Cost of Revenue of other stocks in the Restaurants industry

Issuer	Cost of Revenue	Price	% 24h	Market Cap	Country
Wunong Net Technology Company Limited WNW	91.4 K	-	4.09 %	$ 15.9 M	China
Denny's Corporation DENN	101 M	$ 6.2	0.08 %	$ 325 M	USA
BJ's Restaurants BJRI	351 M	$ 40.2	1.85 %	$ 930 M	USA
Dine Brands Global DIN	437 M	$ 34.05	0.03 %	$ 508 M	USA
Bloomin' Brands BLMN	1.15 B	$ 7.14	-0.07 %	$ 613 M	USA
Fiesta Restaurant Group FRGI	171 M	-	-	$ 215 M	USA
Darden Restaurants DRI	4.99 B	$ 182.02	-0.7 %	$ 21.4 B	USA
Domino's Pizza DPZ	2.86 B	$ 430.93	-0.63 %	$ 15 B	USA
The Cheesecake Factory Incorporated CAKE	1.26 B	$ 50.05	2.23 %	$ 2.39 B	USA
Jack in the Box JACK	248 M	$ 21.08	4.0 %	$ 402 M	USA
FAT Brands FAT	393 M	$ 0.45	-6.32 %	$ 7.67 M	USA
Cracker Barrel Old Country Store CBRL	1.08 B	$ 27.72	-1.81 %	$ 617 M	USA
Luby's LUB	69.8 M	-	-	$ 55.3 M	USA
Arcos Dorados Holdings ARCO	50.6 M	$ 7.52	1.35 %	$ 1.58 B	Argentina
Aramark ARMK	17 B	$ 37.56	-0.15 %	$ 9.91 B	USA
Cannae Holdings CNNE	371 M	$ 16.94	-0.94 %	$ 1.09 B	USA
Brinker International EAT	1.35 B	$ 144.06	1.07 %	$ 6.43 B	USA
Papa John's International PZZA	1.48 B	$ 41.57	-0.88 %	$ 1.36 B	USA
Good Times Restaurants GTIM	48.7 M	$ 1.32	-0.43 %	$ 14.6 M	USA
BBQ Holdings BBQ	28.2 M	-	-	$ 186 M	USA
RCI Hospitality Holdings RICK	22.9 M	$ 27.07	-1.51 %	$ 244 M	USA
Noodles & Company NDLS	117 M	$ 0.73	-8.63 %	$ 33.5 M	USA
Biglari Holdings BH	140 M	$ 332.0	1.14 %	$ 1.03 B	USA
Starbucks Corporation SBUX	9.86 B	$ 85.22	0.57 %	$ 96.8 B	USA
Flanigan's Enterprises BDL	59.3 M	$ 30.0	-	$ 55.8 M	USA
Chuy's Holdings CHUY	116 M	-	-	$ 668 M	USA
Nathan's Famous NATH	89.7 M	$ 94.2	-1.1 %	$ 385 M	USA
El Pollo Loco Holdings LOCO	9.9 M	$ 11.66	1.13 %	$ 348 M	USA
Muscle Maker GRIL	717 M	-	4.76 %	$ 42.5 M	USA
Red Robin Gourmet Burgers RRGB	457 M	$ 4.04	-0.12 %	$ 63.6 M	USA
Del Taco Restaurants TACO	160 M	$ 10.13	-	$ 370 M	USA
Shake Shack SHAK	339 M	$ 83.36	5.24 %	$ 3.32 B	USA
Wingstop WING	91.6 M	$ 237.4	0.92 %	$ 6.95 B	USA
Dave & Buster's Entertainment PLAY	314 M	$ 19.77	-4.51 %	$ 772 M	USA
Restaurant Brands International QSR	1.89 B	$ 70.63	0.26 %	$ 22.5 B	Canada
RAVE Restaurant Group RAVE	1 K	$ 2.87	-	$ 41.6 M	USA
Carrols Restaurant Group TAST	522 M	-	0.1 %	$ 492 M	USA
Yum! Brands YUM	2.12 B	$ 150.68	1.73 %	$ 42.5 B	USA
Texas Roadhouse TXRH	2.86 B	$ 168.9	0.92 %	$ 11.3 B	USA
The Wendy's Company WEN	783 M	$ 8.61	1.41 %	$ 1.76 B	USA