HubSpot Deferred Revenue 2011-2026 | HUBS

Deferred revenue is the amount of money or obligations that a company has received in advance for goods or services that have not yet been delivered or performed. In other words, it is income that has already been received but has not yet been recognized in accounting as revenue because the goods or services have not yet been transferred to the customer.

Features of the metric

Sources of future cash inflows
A high level of deferred revenue indicates that the company has secured future cash flows, which positively affects forecasts of its financial condition and stability.
Assessment of operational stability
Deferred revenue reflects demand for the company’s products or services and its ability to attract customers willing to pay in advance. It is one of the indicators of business stability and its competitive advantages.
Risks and obligations
Although deferred revenue indicates future inflows, it also represents obligations that the company must fulfill. If fulfilling these obligations is delayed or impossible, it can negatively impact reputation and financial results.
Analysis of liquidity and cash flow
Inflows in the form of deferred revenue improve the company’s current liquidity since the funds are already in the accounts. However, investors need to assess the ratio of deferred revenue to fulfilled obligations to understand the actual financial capabilities and risks.
Impact on company valuation
In fundamental analysis, deferred revenue is taken into account for accurate revenue and profit forecasting, especially in industries with long-term contracts or subscriptions (e.g., IT sector, services, manufacturing).

Annual Deferred Revenue HubSpot

2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012	2011
1 B	784 M	672 M	540 M	430 M	313 M	231 M	183 M	137 M	95.4 M	64.4 M	40.8 M	24.7 M	15.7 M	-

All numbers in USD currency

Indicator range from annual reports

Maximum	Minimum	Average
1 B	15.7 M	324 M

Quarterly Deferred Revenue HubSpot

2025-Q3	2025-Q2	2025-Q1	2024-Q4	2024-Q3	2024-Q2	2024-Q1	2023-Q3	2023-Q2	2023-Q1	2022-Q4	2022-Q3	2022-Q2	2022-Q1	2021-Q4	2021-Q3	2021-Q2	2021-Q1	2020-Q4	2020-Q3	2020-Q2	2020-Q1	2019-Q4	2019-Q3	2019-Q2	2019-Q1	2018-Q4	2018-Q3	2018-Q2	2018-Q1	2017-Q4	2017-Q3	2017-Q2	2017-Q1	2016-Q4	2016-Q3	2016-Q2	2016-Q1	2015-Q4	2015-Q3	2015-Q2	2015-Q1	2014-Q4	2014-Q3	2014-Q2	2014-Q1	2013-Q4	2013-Q3	2013-Q2	2013-Q1	2012-Q4	2012-Q3	2012-Q2	2012-Q1	2011-Q4	2011-Q3	2011-Q2	2011-Q1
882 M	888 M	836 M	784 M	720 M	708 M	-	578 M	586 M	572 M	540 M	469 M	-	458 M	430 M	372 M	359 M	336 M	313 M	313 M	313 M	313 M	231 M	231 M	231 M	231 M	183 M	183 M	183 M	148 M	137 M	118 M	110 M	104 M	95.4 M	95.4 M	95.4 M	95.4 M	64.4 M	64.4 M	64.4 M	64.4 M	40.8 M	40.8 M	40.8 M	40.8 M	24.7 M	24.7 M	-	-	-	-	-	-	-	-	-	-

All numbers in USD currency

Indicator range from quarterly reporting

Maximum	Minimum	Average
888 M	24.7 M	298 M

Deferred Revenue of other stocks in the Software industry

Issuer	Deferred Revenue	Price	% 24h	Market Cap	Country
FireEye, Inc. FEYE	614 M	-	-3.41 %	$ 4.13 B	USA
Cheetah Mobile CMCM	157 M	$ 7.65	-0.39 %	$ 10.9 B	-
Powerbridge Technologies Co., Ltd. PBTS	1.86 M	-	2.4 %	$ 115 M	China
Sapiens International Corporation N.V. SPNS	37.5 M	-	-	$ 2.43 B	Curacao
Net Element, Inc. NETE	1.61 M	-	8.63 %	$ 83.8 M	USA
Endava plc DAVA	3.2 M	$ 5.29	-3.82 %	$ 2.5 B	-
The Descartes Systems Group Inc DSGX	56.8 M	$ 72.26	0.72 %	$ 6.11 B	Canada
Altair Engineering ALTR	139 M	-	-	$ 9.4 B	USA
Proofpoint, Inc. PFPT	712 M	-	-	$ 10.1 B	USA
ANSYS ANSS	505 M	-	-	$ 32.7 B	USA
Bill.com Holdings BILL	22.4 M	$ 44.47	-1.31 %	$ 4.61 B	USA
Zix Corporation ZIXI	40.4 M	-	0.12 %	$ 482 M	USA
Appian Corporation APPN	341 M	$ 26.57	-0.19 %	$ 1.97 B	USA
American Software AMSWA	47.6 M	-	-2.14 %	$ 369 M	USA
ChannelAdvisor Corporation ECOM	29.9 M	-	0.02 %	$ 668 M	USA
CyberArk Software Ltd. CYBR	597 M	-	-	$ 18.1 B	Israel
Globant S.A. GLOB	291 K	$ 50.43	-2.29 %	$ 7.32 B	Luxembourg
Asure Software ASUR	8.36 M	$ 9.34	-1.16 %	$ 243 M	USA
Amesite AMST	36.7 K	$ 1.8	2.86 %	$ 6.35 M	USA
Avalara AVLR	281 M	-	-	$ 8.28 B	USA
Avaya Holdings Corp. AVYA	245 M	-	-	$ 3.47 M	USA
A10 Networks ATEN	80.8 M	$ 20.45	-0.1 %	$ 1.48 B	USA
Cloudera, Inc. CLDR	473 M	-	0.06 %	$ 4.74 B	Canada
Absolute Software Corporation ABST	83 M	-	-	$ 811 M	Canada
Bottomline Technologies (de), Inc. EPAY	88.4 M	-	-	$ 2.56 B	USA
China Index Holdings Limited CIH	224 M	-	-	$ 85.7 M	China
CounterPath Corporation CPAH	3.78 M	-	0.87 %	$ 22.5 M	Canada
Cornerstone OnDemand, Inc. CSOD	447 M	-	-	$ 3.84 B	USA
CooTek (Cayman) Inc. CTK	3.33 M	-	2.36 %	$ 6.44 M	China
Aurora Mobile Limited JG	109 M	$ 7.29	-2.98 %	$ 44.3 M	China
Gridsum Holding Inc. GSUM	5.25 M	-	-	$ 68.3 M	China
Intelligent Systems Corporation INS	1.32 M	-	0.18 %	$ 346 M	USA
J2 Global, Inc. JCOM	191 M	-	3.07 %	$ 6.89 B	USA
Alteryx AYX	252 M	-	-	$ 3.42 B	USA
Aspen Technology AZPN	124 M	-	-	$ 16.8 B	USA
Linx S.A. LINX	23.9 M	-	-1.15 %	$ 1.32 B	Brasil
Medallia, Inc. MDLA	263 M	-	0.06 %	$ 5.47 B	USA
Micro Focus International plc MFGP	1.18 B	-	-	$ 1.81 B	Britain
Kingsoft Cloud Holdings Limited KC	191 M	$ 14.27	19.02 %	$ 52.2 B	China
Mimecast Limited MIME	194 M	-	-	$ 5.35 B	Britain
Pluralsight, Inc. PS	252 M	-	-	$ 3.33 B	USA
QAD Inc. QADA	118 M	-	0.02 %	$ 1.84 B	USA
Brightcove BCOV	68.2 M	-	-	$ 192 K	USA
RealPage, Inc. RP	371 M	-	-	$ 9.06 B	USA
SharpSpring, Inc. SHSP	845 K	-	-	$ 220 M	USA
Support.com, Inc. SPRT	881 K	-	-38.22 %	$ 284 M	USA