Magnite Cost of Revenue 2011-2025 | MGNI

Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.

What is included in the cost of revenue

Cost Category	Examples
Production Costs	Materials, wages of production staff, depreciation of equipment
Service and Support	Customer service, user support, technical assistance
Delivery and Logistics	Packaging, delivery of goods to customers
Hosting and Infrastructure	Servers, cloud platforms (especially for IT and SaaS companies)
Content and Licenses	License purchases, production royalties (e.g., in streaming services)

Importance of the Metric

Helps to understand how costly the revenue-generating process is.
A high cost of revenue may indicate:
Poor cost control
Low operational efficiency
A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.

Annual Cost of Revenue Magnite

2024	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012	2011
259 M	410 M	307 M	202 M	77.7 M	57.4 M	60 M	56.8 M	73.2 M	58.5 M	20.8 M	15.4 M	12.4 M	-

All numbers in USD currency

Indicator range from annual reports

Maximum	Minimum	Average
410 M	12.4 M	124 M

Quarterly Cost of Revenue Magnite

2025-Q3	2025-Q2	2025-Q1	2024-Q4	2024-Q3	2024-Q2	2024-Q1	2023-Q4	2023-Q3	2023-Q2	2023-Q1	2022-Q4	2022-Q3	2022-Q2	2022-Q1	2021-Q4	2021-Q3	2021-Q2	2021-Q1	2020-Q4	2020-Q3	2020-Q2	2020-Q1	2019-Q4	2019-Q3	2019-Q2	2019-Q1	2018-Q4	2018-Q3	2018-Q2	2018-Q1	2017-Q4	2017-Q3	2017-Q2	2017-Q1	2016-Q4	2016-Q3	2016-Q2	2016-Q1	2015-Q4	2015-Q3	2015-Q2	2015-Q1	2014-Q4	2014-Q3	2014-Q2	2014-Q1	2013-Q4	2013-Q3	2013-Q2	2013-Q1	2012-Q4	2012-Q3	2012-Q2	2012-Q1	2011-Q4	2011-Q3	2011-Q2	2011-Q1
69.4 M	65 M	62.8 M	-	62.5 M	62.6 M	65.9 M	-	84.9 M	130 M	125 M	-	71.8 M	65 M	59.4 M	-	63.5 M	50.5 M	20.8 M	21.2 M	21 M	21.5 M	14 M	13.3 M	13.9 M	15.1 M	15.1 M	15.5 M	14.7 M	15 M	14.8 M	15.5 M	13 M	13.7 M	14.7 M	21.1 M	17.8 M	17.5 M	16.8 M	-	16.6 M	14 M	6.56 M	-	5.14 M	4.85 M	4.46 M	-	4.18 M	3.59 M	3.44 M	-	-	-	-	-	-	-	-

All numbers in USD currency

Indicator range from quarterly reporting

Maximum	Minimum	Average
130 M	3.44 M	32.9 M

Cost of Revenue of other stocks in the Advertising agencies industry

Issuer	Cost of Revenue	Price	% 24h	Market Cap	Country
iClick Interactive Asia Group Limited ICLK	16.1 M	-	10.0 %	$ 472 M	China
AirNet Technology ANTE	306 K	-	-6.45 %	$ 39 M	China
Digital Media Solutions DMS	252 M	-	34.5 %	$ 103 M	USA
ZW Data Action Technologies CNET	15 M	$ 1.42	-5.88 %	$ 2.87 M	China
Advantage Solutions ADV	3.06 B	$ 0.9	-6.38 %	$ 289 M	USA
Emerald Holding EEX	120 M	$ 3.74	3.03 %	$ 258 M	USA
Inuvo INUV	12 M	$ 2.94	-2.33 %	$ 412 M	USA
The Interpublic Group of Companies IPG	8.87 B	$ 24.57	-1.96 %	$ 9.22 B	USA
Insignia Systems ISIG	26.3 M	-	6.04 %	$ 13.9 M	USA
Deluxe Corporation DLX	995 M	$ 22.24	-0.36 %	$ 982 M	USA
Fluent FLNT	194 M	$ 2.29	5.53 %	$ 37.2 M	USA
Cimpress plc CMPR	1.79 B	$ 74.87	1.33 %	$ 1.87 B	Niderland
Marchex MCHX	20.5 M	$ 1.66	0.91 %	$ 72.7 M	USA
National CineMedia NCMI	13.7 M	$ 4.09	-1.57 %	$ 392 M	USA
Omnicom Group OMC	12 B	$ 79.81	-0.32 %	$ 15.9 B	USA
Quotient Technology QUOT	155 M	-	-0.13 %	$ 383 M	USA
WiMi Hologram Cloud WIMI	388 M	$ 2.94	-1.9 %	$ 28.9 M	China
QuinStreet QNST	567 M	$ 14.48	-0.48 %	$ 795 M	USA
comScore SCOR	209 M	$ 6.51	-2.25 %	$ 32.6 M	USA
Xunlei Limited XNET	156 M	$ 6.77	-3.42 %	$ 2.16 B	China
WPP plc WPP	10.6 B	$ 21.88	-1.0 %	$ 26.1 B	Irlanda
SRAX SRAX	9.41 M	-	-62.03 %	$ 15.8 M	USA