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Snap Cost of Revenue | SNAP
Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.What is included in the cost of revenue
| Cost Category | Examples |
|---|---|
| Production Costs | Materials, wages of production staff, depreciation of equipment |
| Service and Support | Customer service, user support, technical assistance |
| Delivery and Logistics | Packaging, delivery of goods to customers |
| Hosting and Infrastructure | Servers, cloud platforms (especially for IT and SaaS companies) |
| Content and Licenses | License purchases, production royalties (e.g., in streaming services) |
Importance of the Metric
- Helps to understand how costly the revenue-generating process is.
- A high cost of revenue may indicate:
Poor cost control
Low operational efficiency - A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.
Annual Cost of Revenue Snap
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2.67 B | 2.47 B | 2.11 B | 1.82 B | 1.75 B | 1.18 B | 896 M | 799 M | 717 M | 452 M | 182 M | - | - | - | - |
All numbers in USD currency
Indicator range from annual reports
| Maximum | Minimum | Average |
|---|---|---|
| 2.67 B | 182 M | 1.37 B |
Quarterly Cost of Revenue Snap
| 2025-Q3 | 2025-Q2 | 2025-Q1 | 2024-Q3 | 2024-Q2 | 2024-Q1 | 2023-Q3 | 2023-Q2 | 2023-Q1 | 2022-Q4 | 2022-Q3 | 2022-Q2 | 2022-Q1 | 2021-Q4 | 2021-Q3 | 2021-Q2 | 2021-Q1 | 2020-Q4 | 2020-Q3 | 2020-Q2 | 2020-Q1 | 2019-Q4 | 2019-Q3 | 2019-Q2 | 2019-Q1 | 2018-Q4 | 2018-Q3 | 2018-Q2 | 2018-Q1 | 2017-Q4 | 2017-Q3 | 2017-Q2 | 2017-Q1 | 2016-Q4 | 2016-Q3 | 2016-Q2 | 2016-Q1 | 2015-Q4 | 2015-Q3 | 2015-Q2 | 2015-Q1 | 2014-Q4 | 2014-Q3 | 2014-Q2 | 2014-Q1 | 2013-Q4 | 2013-Q3 | 2013-Q2 | 2013-Q1 | 2012-Q4 | 2012-Q3 | 2012-Q2 | 2012-Q1 | 2011-Q4 | 2011-Q3 | 2011-Q2 | 2011-Q1 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 674 M | 653 M | 640 M | 639 M | 589 M | 575 M | 556 M | 497 M | 440 M | - | 467 M | 446 M | 421 M | - | 443 M | 445 M | 413 M | - | 293 M | 250 M | 253 M | - | 223 M | 215 M | 204 M | - | 198 M | 192 M | 197 M | - | 211 M | 152 M | 163 M | - | 128 M | 94.8 M | 75.8 M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
All numbers in USD currency
Indicator range from quarterly reporting
| Maximum | Minimum | Average |
|---|---|---|
| 674 M | 75.8 M | 358 M |
Cost of Revenue of other stocks in the Social internet industry
| Issuer | Cost of Revenue | Price | % 24h | Market Cap | Country | |
|---|---|---|---|---|---|---|
 |
Airbnb
ABNB
|
2.09 B | $ 149.58 | 0.83 % | $ 91.7 B |  USA |
 |
CarGurus
CARG
|
18.5 M | $ 30.57 | 0.72 % | $ 2.91 B | USA |
 |
Youdao
DAO
|
3.29 B | $ 14.62 | 0.07 % | $ 1.73 B | - |
 |
DouYu International Holdings Limited
DOYU
|
3.33 B | $ 4.67 | 0.42 % | $ 141 M |  China |
 |
EverQuote
EVER
|
19.4 M | $ 17.63 | 0.22 % | $ 637 M | USA |
 |
Expedia Group
EXPE
|
1.46 B | $ 259.04 | 1.96 % | $ 32.5 B | USA |
 |
Fiverr International Ltd.
FVRR
|
79.4 M | $ 8.52 | 0.06 % | $ 309 M |  Israel |
 |
Gaia
GAIA
|
12.8 M | $ 1.24 | 4.03 % | $ 30.8 M | USA |
 |
iQIYI
IQ
|
21.5 B | $ 1.01 | 1.98 % | $ 975 M | China |
 |
IZEA Worldwide
IZEA
|
16.2 M | $ 2.57 | 1.55 % | $ 44.4 M | USA |
 |
ANGI Homeservices
ANGI
|
47.4 M | $ 5.05 | 1.09 % | $ 231 M | USA |
 |
Luokung Technology Corp.
LKCO
|
5.63 M | - | -46.36 % | $ 1.8 M | China |
 |
36Kr Holdings
KRKR
|
96.4 M | $ 3.1 | 3.11 % | $ 3.28 B | China |
 |
Spark Networks SE
LOV
|
118 M | - | -2.8 % | $ 81.6 M | USA |
 |
Liberty TripAdvisor Holdings
LTRPA
|
128 M | - | -20.83 % | $ 19.8 M | USA |
 |
Remark Holdings
MARK
|
3.32 M | - | -15.19 % | $ 4.46 M | USA |
 |
MediaAlpha
MAX
|
946 M | $ 9.39 | 0.19 % | $ 528 M | USA |
 |
Despegar.com, Corp.
DESP
|
208 M | - | - | $ 1.59 B |  Argentina |
 |
Meta (Facebook)
META
|
36.2 B | $ 744.1 | 1.02 % | $ 1.88 T | USA |
 |
Momo
MOMO
|
6.45 B | $ 4.93 | 0.8 % | $ 1.64 B | China |
 |
Match Group
MTCH
|
948 M | $ 40.48 | 0.61 % | $ 9.82 B | USA |
 |
Norwegian Cruise Line Holdings Ltd.
NCLH
|
5.64 B | $ 14.18 | 0.63 % | $ 6.36 B | USA |
 |
NetEase
NTES
|
40.2 B | $ 117.02 | 1.1 % | $ 373 B | China |
 |
Perion Network Ltd.
PERI
|
25.5 M | $ 8.64 | 0.68 % | $ 364 M | Israel |
 |
Pinterest
PINS
|
842 M | $ 18.45 | 0.33 % | $ 12.4 B | USA |
 |
Royal Caribbean Group
RCL
|
9.08 B | $ 230.3 | 1.23 % | $ 62.4 B | USA |
 |
Points International Ltd.
PCOM
|
319 M | - | 1.3 % | $ 360 M |  Canada |
 |
Sohu.com Limited
SOHU
|
131 M | $ 13.11 | 3.16 % | $ 370 M | China |
 |
Autohome
ATHM
|
1.78 B | $ 21.35 | 0.19 % | $ 10 B | - |
 |
Shutterstock
SSTK
|
407 M | $ 4.3 | 0.66 % | $ 152 M | USA |
 |
TuanChe Limited
TC
|
5.75 M | $ 1.94 | 4.86 % | $ 1.1 B | China |
 |
Trip.com Group Limited
TCOM
|
12.1 B | $ 40.63 | 0.06 % | $ 26.7 B | China |
|
Thryv Holdings
THRY
|
252 M | $ 1.84 | 1.5 % | $ 80.3 M | USA |
 |
Tencent Music Entertainment Group
TME
|
16.4 B | $ 8.22 | 0.06 % | $ 25.4 B | - |
|
Travel + Leisure Co.
TNL
|
273 M | $ 63.09 | 0.35 % | $ 4.14 B | USA |
 |
Booking Holdings
BKNG
|
3.4 B | $ 155.9 | 1.32 % | $ 5.06 B | USA |
 |
TechTarget
TTGT
|
72.8 M | $ 3.77 | 0.26 % | $ 107 M | USA |
 |
Twilio
TWLO
|
2.59 B | $ 290.7 | 2.16 % | $ 44.5 B | USA |
 |
Twitter
TWTR
|
1.8 B | - | 1.14 % | $ 41.3 B | USA |
 |
trivago N.V.
TRVG
|
15.1 M | $ 5.26 | 0.63 % | $ 1.85 B |  Germany |
 |
Uxin Limited
UXIN
|
3.02 B | $ 1.09 | 1.85 % | $ 68.4 B | China |
 |
Yelp
YELP
|
143 M | $ 17.73 | 0.18 % | $ 1.12 B | USA |
 |
Zillow Group
Z
|
668 M | $ 28.65 | 0.98 % | $ 6.93 B | USA |
 |
Zillow Group
ZG
|
668 M | $ 29.35 | 1.48 % | $ 7.1 B | USA |
 |
AutoWeb
AUTO
|
51.3 M | - | 0.78 % | $ 5.38 M | USA |
 |
Carnival Corporation & plc
CCL
|
15.6 B | $ 21.8 | 0.43 % | $ 28.6 B | USA |
 |
DoorDash
DASH
|
6.74 B | $ 189.27 | 0.15 % | $ 80.8 B | USA |