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$ 9.07 -5.42%

Annual report 2025
added 02-23-2026

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MediaAlpha Cost of Revenue 2011-2026 | MAX

Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.
What is included in the cost of revenue
Cost CategoryExamples
Production CostsMaterials, wages of production staff, depreciation of equipment
Service and SupportCustomer service, user support, technical assistance
Delivery and LogisticsPackaging, delivery of goods to customers
Hosting and InfrastructureServers, cloud platforms (especially for IT and SaaS companies)
Content and LicensesLicense purchases, production royalties (e.g., in streaming services)

Importance of the Metric
  • Helps to understand how costly the revenue-generating process is.
  • A high cost of revenue may indicate:
    Poor cost control
    Low operational efficiency
  • A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.

Annual Cost of Revenue MediaAlpha

2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011
946 M 721 M 321 M 389 M 544 M 499 M 343 M 248 M - - - - - - -

All numbers in USD currency

Indicator range from annual reports

Maximum Minimum Average
946 M 248 M 501 M

Quarterly Cost of Revenue MediaAlpha

2025-Q2 2025-Q1 2024-Q3 2024-Q2 2024-Q1 2023-Q3 2023-Q2 2023-Q1 2022-Q4 2022-Q3 2022-Q2 2022-Q1 2021-Q4 2021-Q3 2021-Q2 2021-Q1 2020-Q4 2020-Q3 2020-Q2 2020-Q1 2019-Q4 2019-Q3 2019-Q2 2019-Q1 2018-Q4 2018-Q3 2018-Q2 2018-Q1 2017-Q4 2017-Q3 2017-Q2 2017-Q1 2016-Q4 2016-Q3 2016-Q2 2016-Q1 2015-Q4 2015-Q3 2015-Q2 2015-Q1 2014-Q4 2014-Q3 2014-Q2 2014-Q1 2013-Q4 2013-Q3 2013-Q2 2013-Q1 2012-Q4 2012-Q3 2012-Q2 2012-Q1 2011-Q4 2011-Q3 2011-Q2 2011-Q1
214 M 223 M 220 M 147 M 103 M 62.3 M 71 M 93.3 M - 76.3 M 87.9 M 121 M - 128 M 132 M 147 M - 131 M 104 M 101 M - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

All numbers in USD currency

Indicator range from quarterly reporting

Maximum Minimum Average
223 M 62.3 M 127 M

Cost of Revenue of other stocks in the Social internet industry

Issuer Cost of Revenue Price % 24h Market Cap Country
Airbnb Airbnb
ABNB
2.09 B $ 122.87 -6.25 % $ 75.3 B usaUSA
Despegar.com, Corp. Despegar.com, Corp.
DESP
208 M - - $ 1.59 B argentinaArgentina
Lizhi Lizhi
LIZI
1.47 B - 2.19 % $ 2.9 B chinaChina
Luokung Technology Corp. Luokung Technology Corp.
LKCO
5.63 M - -46.36 % $ 1.8 M chinaChina
AutoWeb AutoWeb
AUTO
51.3 M - 0.78 % $ 5.38 M usaUSA
Yelp Yelp
YELP
143 M $ 24.36 -1.58 % $ 1.54 B usaUSA
Yatra Online Yatra Online
YTRA
159 M $ 1.01 -3.81 % $ 64.6 M indiaIndia
Zillow Group Zillow Group
Z
668 M $ 40.44 -3.39 % $ 9.78 B usaUSA
Meta (Facebook) Meta (Facebook)
META
36.2 B $ 525.72 -4.02 % $ 1.33 T usaUSA
Zillow Group Zillow Group
ZG
668 M $ 40.41 -3.88 % $ 9.78 B usaUSA
Trip.com Group Limited Trip.com Group Limited
TCOM
9.99 B $ 48.49 -3.44 % $ 31.7 B chinaChina
Spotify Technology S.A. Spotify Technology S.A.
SPOT
7.08 B $ 472.48 -1.19 % $ 25.2 B luxembourgLuxembourg
Yandex N.V. Yandex N.V.
YNDX
360 B - - - niderlandNiderland
JOYY JOYY
YY
9.51 B - -2.53 % $ 54.4 B chinaChina
Perion Network Ltd. Perion Network Ltd.
PERI
25.5 M $ 9.82 -4.47 % $ 464 M israelIsrael
Alphabet Alphabet
GOOG
163 B $ 273.76 -2.49 % $ 3.32 T usaUSA
Baidu Baidu
BIDU
64.3 B $ 108.12 -1.63 % $ 37.2 B chinaChina
Twilio Twilio
TWLO
2.59 B $ 119.99 -4.85 % $ 18.4 B usaUSA
BlueCity Holdings Limited BlueCity Holdings Limited
BLCT
728 M - 1.33 % $ 56.9 M chinaChina
Points International Ltd. Points International Ltd.
PCOM
319 M - 1.3 % $ 360 M canadaCanada
Qutoutiao Qutoutiao
QTT
559 M - -38.43 % $ 6.99 M chinaChina
Liberty TripAdvisor Holdings Liberty TripAdvisor Holdings
LTRPA
119 M - -20.83 % $ 19.8 M usaUSA
Autohome Autohome
ATHM
1.48 B $ 16.92 -2.14 % $ 8.21 B -
Lindblad Expeditions Holdings Lindblad Expeditions Holdings
LIND
322 M $ 16.87 -7.1 % $ 898 M usaUSA
IZEA Worldwide IZEA Worldwide
IZEA
16.2 M $ 3.47 -0.86 % $ 59.9 M usaUSA
Cango Cango
CANG
629 M $ 0.39 1.6 % $ 81.2 M -
Expedia Group Expedia Group
EXPE
1.52 B $ 225.81 -3.02 % $ 33.8 B usaUSA
CarGurus CarGurus
CARG
18.5 M $ 35.01 -1.82 % $ 3.34 B usaUSA
NetEase NetEase
NTES
39.5 B $ 109.26 -0.62 % $ 350 B chinaChina
Gaia Gaia
GAIA
12.8 M $ 2.73 -3.53 % $ 67.8 M usaUSA
Spark Networks SE Spark Networks SE
LOV
118 M - -2.8 % $ 81.6 M usaUSA
36Kr Holdings 36Kr Holdings
KRKR
119 M $ 3.92 -3.21 % $ 4.13 B chinaChina
Royal Caribbean Group Royal Caribbean Group
RCL
9.08 B $ 261.8 -4.41 % $ 70.9 B usaUSA
ANGI Homeservices ANGI Homeservices
ANGI
47.4 M $ 6.48 -6.76 % $ 297 M usaUSA
Snap Snap
SNAP
2.67 B $ 3.93 -2.0 % $ 6.66 B usaUSA
DoorDash DoorDash
DASH
6.74 B $ 146.6 -3.53 % $ 62.6 B usaUSA
Tuniu Corporation Tuniu Corporation
TOUR
255 M $ 0.77 3.66 % $ 278 M chinaChina
TripAdvisor TripAdvisor
TRIP
145 M $ 10.11 1.61 % $ 1.26 B usaUSA
TechTarget TechTarget
TTGT
72.8 M $ 3.72 -6.3 % $ 105 M usaUSA
Fiverr International Ltd. Fiverr International Ltd.
FVRR
79.4 M $ 9.76 -3.56 % $ 354 M israelIsrael
DouYu International Holdings Limited DouYu International Holdings Limited
DOYU
3.95 B $ 4.66 -2.2 % $ 144 M chinaChina