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WPP plc Balance Sheet 2025-2011 | WPP
Brief overview of WPP plc's assets and capital
The comparison uses five available annual reports from the 2016–2020 interval.
The size of the balance sheet remained broadly stable, moving from £34.6 billion to £36.2 billion. There was no meaningful expansion.
Funding shifted toward liabilities: they gained +25.1%, compared with +4.7% for assets.
Equity funds just 14.3% of assets versus 28.2% previously. The balance sheet is sensitive to weaker results.
Net debt equals roughly 0.13x of equity. This is a moderate load and leaves room for maneuver.
Cash represents 27.8% of assets versus 5.5% initially, showing how the immediate liquidity reserve changed.
Retained earnings reached £5.1 billion, changing -39.7% over the period. A positive accumulated result supports equity.
Overall assessment
WPP plc has limited balance sheet resilience and depends heavily on cash generation and refinancing capacity.
Annual Balance Sheet WPP plc
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Debt |
-798 M | -618 M | -64 M | -281 M | - | 696 M | 1.54 B | 4.02 B | 4.48 B | 4.13 B | 3.21 B | 2.28 B | 2.24 B | 2.82 B | 2.46 B |
Long Term Debt |
1.67 B | 1.78 B | 1.86 B | 1.93 B | - | 4.98 B | 4.05 B | 5.63 B | 6.25 B | 5.56 B | 4.66 B | 4.13 B | 3.52 B | 3.68 B | 3.89 B |
Long Term Debt Current |
223 M | 240 M | 292 M | 282 M | - | 324 M | 302 M | - | - | - | - | - | - | - | - |
Total Non Current Liabilities |
6.47 B | 6.26 B | 6.48 B | 6.95 B | - | 7.89 B | 7.26 B | 7.45 B | 8.19 B | 8.04 B | 6.52 B | 6.33 B | 5.39 B | 5.72 B | 6 B |
Total Liabilities |
- | - | - | - | - | 31 B | 23.3 B | 24.1 B | 23.7 B | 24.8 B | 20.7 B | 18.9 B | 17.2 B | 17.8 B | 17.8 B |
Deferred Revenue |
- | - | - | - | - | - | 80.3 B | - | 1.21 B | 1.31 B | 1.08 B | 990 M | 918 M | - | - |
Retained Earnings |
2.05 B | 2.83 B | 3.49 B | 3.76 B | - | 5.07 B | 8.51 B | 9.54 B | 9.2 B | 8.41 B | 7.7 B | 7.11 B | 6.9 B | 11.2 B | 10.8 B |
Total Assets |
- | - | - | - | - | 36.2 B | 31.3 B | 33.9 B | 33.7 B | 34.6 B | 28.7 B | 26.8 B | 25 B | 24.9 B | 24.7 B |
Cash and Cash Equivalents |
2.69 B | 2.64 B | 2.22 B | 2.49 B | - | 10.1 B | 2.8 B | 2.2 B | 2 B | 1.9 B | - | - | - | - | - |
Book Value |
- | - | - | - | - | 5.17 B | 8.07 B | 9.81 B | 9.96 B | 9.77 B | 8.02 B | 7.83 B | 7.85 B | 7.06 B | 6.89 B |
Total Shareholders Equity |
2.77 B | 3.73 B | 3.83 B | 4.16 B | - | 5.17 B | 8.42 B | 9.78 B | 9.96 B | 9.76 B | 8.02 B | - | - | - | - |
All numbers in GBP currency
Quarterly Balance Sheet WPP plc
| 2025-Q4 | 2025-Q2 | 2024-Q4 | 2024-Q2 | 2023-Q4 | 2023-Q2 | 2022-Q4 | 2022-Q3 | 2022-Q2 | 2022-Q1 | 2021-Q4 | 2021-Q3 | 2021-Q2 | 2021-Q1 | 2020-Q4 | 2020-Q3 | 2020-Q2 | 2020-Q1 | 2019-Q4 | 2019-Q3 | 2019-Q2 | 2019-Q1 | 2018-Q4 | 2018-Q3 | 2018-Q2 | 2018-Q1 | 2017-Q4 | 2017-Q3 | 2017-Q2 | 2017-Q1 | 2016-Q4 | 2016-Q3 | 2016-Q2 | 2016-Q1 | 2015-Q4 | 2015-Q3 | 2015-Q2 | 2015-Q1 | 2014-Q4 | 2014-Q3 | 2014-Q2 | 2014-Q1 | 2013-Q4 | 2013-Q3 | 2013-Q2 | 2013-Q1 | 2012-Q4 | 2012-Q3 | 2012-Q2 | 2012-Q1 | 2011-Q4 | 2011-Q3 | 2011-Q2 | 2011-Q1 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Long Term Debt |
1.67 B | 1.75 B | 1.78 B | 1.78 B | 1.86 B | 1.91 B | - | - | 1.84 B | - | 1.76 B | - | 1.81 B | - | 1.83 B | - | 2.04 B | - | 1.95 B | - | 1.96 B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Total Non Current Liabilities |
6.47 B | 6.23 B | 6.26 B | 6.87 B | 6.48 B | 7.52 B | - | - | 7.86 B | - | 7.32 B | - | 7.33 B | - | 7.89 B | - | 8.33 B | - | 7.23 B | - | 8.63 B | - | 7.42 B | - | 8.42 B | - | 8.11 B | - | 8.91 B | - | 8.04 B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Retained Earnings |
2.05 B | 2.82 B | 2.83 B | 3.61 B | 3.49 B | 3.85 B | - | - | 3.91 B | - | 4.37 B | - | 4.95 B | - | 4.96 B | - | 5.3 B | - | 8.58 B | - | 9.08 B | - | 8.95 B | - | 10 B | - | 8.84 B | - | 8.88 B | - | 8.41 B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Cash and Cash Equivalents |
2.69 B | 1.44 B | 2.64 B | 2.13 B | 2.22 B | 1.96 B | - | - | 1.78 B | - | 3.88 B | - | 1.7 B | - | 12.9 B | - | 9.44 B | - | 11.3 B | - | 11.1 B | - | 2.2 B | - | 2.11 B | - | 2 B | - | 2.52 B | - | 1.9 B | - | - | - | 2.23 B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Total Shareholders Equity |
2.77 B | 3.41 B | 3.73 B | 3.96 B | 3.83 B | 4.07 B | - | - | 4.27 B | - | 4.07 B | - | 4.8 B | - | 5.05 B | - | 5.46 B | - | 8.3 B | - | 10 B | - | 9.58 B | - | 9.99 B | - | 9.96 B | - | 9.85 B | - | 9.81 B | - | - | - | 8.01 B | - | - | - | 7.83 B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
All numbers in GBP currency
Balance Sheet is a fundamental financial report of WPP plc, providing a complete picture of the company’s financial position at a specific point in time. Unlike the income statement, which records the results of operations over a certain period, the balance sheet shows what assets the company owns, what liabilities it has to creditors, and what equity is available to the owners.
For an investor, the balance sheet is important because it allows assessing the company’s financial stability, understanding how much debt it carries, and how dependent it is on borrowed financing. It helps calculate key liquidity and leverage ratios. When analyzing, attention should be paid to the debt-to-equity ratio (Debt/Equity), the amount of cash on the balance sheet, and the ratio of current liabilities to liquid assets.
Features of balance sheet analysis- Vertical and horizontal analysis
Vertical analysis shows the structure of the balance sheet as a percentage of total assets or liabilities, while horizontal analysis shows the dynamics of changes over multiple periods. - Asset quality
It is important to evaluate not only the amount of assets but also their liquidity and realizability. - Accounting for off-balance sheet liabilities
Some liabilities may not be directly reflected in the balance sheet, which requires additional attention.
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