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TelegramAnnual report 2024
added 03-21-2026
Baozun Cost of Revenue 2011-2026 | BZUN
Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.What is included in the cost of revenue
| Cost Category | Examples |
|---|---|
| Production Costs | Materials, wages of production staff, depreciation of equipment |
| Service and Support | Customer service, user support, technical assistance |
| Delivery and Logistics | Packaging, delivery of goods to customers |
| Hosting and Infrastructure | Servers, cloud platforms (especially for IT and SaaS companies) |
| Content and Licenses | License purchases, production royalties (e.g., in streaming services) |
Importance of the Metric
- Helps to understand how costly the revenue-generating process is.
- A high cost of revenue may indicate:
Poor cost control
Low operational efficiency - A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.
Annual Cost of Revenue Baozun
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | 3.28 B | 3.33 B | 2.77 B | 2.03 B | 1.92 B | 1.92 B | - | - | - | - | - |
All numbers in CNY currency
Indicator range from annual reports
| Maximum | Minimum | Average |
|---|---|---|
| 3.33 B | 1.92 B | 2.54 B |
Cost of Revenue of other stocks in the Internet retail industry
| Issuer | Cost of Revenue | Price | % 24h | Market Cap | Country | |
|---|---|---|---|---|---|---|
 |
Blue Apron Holdings
APRN
|
305 M | - | 6.51 % | $ 238 M |  USA |
 |
1847 Goedeker
GOED
|
74.3 M | - | -2.46 % | $ 130 M | USA |
 |
Jumia Technologies AG
JMIA
|
67.4 M | $ 6.96 | 4.27 % | $ 582 M |  Germany |
 |
Farfetch Limited
FTCH
|
1.24 B | - | - | $ 985 M |  Britain |
 |
Ozon Holdings PLC
OZON
|
113 B | - | - | - |  Russia |
 |
Secoo Holding Limited
SECO
|
3.01 B | - | 5.17 % | $ 14.1 M |  China |
 |
Etsy
ETSY
|
818 M | $ 53.99 | 0.09 % | $ 5.53 B | USA |
 |
Qurate Retail
QRTEA
|
6.52 B | - | - | $ 143 M | USA |
 |
JD.com
JD
|
823 B | $ 29.05 | 2.07 % | $ 86.9 B | China |
 |
Chewy
CHWY
|
8.85 B | $ 26.46 | 0.92 % | $ 11 B | USA |
 |
LightInTheBox Holding Co., Ltd.
LITB
|
239 M | $ 2.26 | -2.59 % | $ 500 M | China |
 |
Liquidity Services
LQDT
|
268 M | $ 31.99 | 1.39 % | $ 990 M | USA |
 |
MercadoLibre
MELI
|
16 B | $ 1 775.74 | 1.92 % | $ 90 B |  Argentina |
 |
Pinduoduo
PDD
|
154 B | $ 103.75 | 4.23 % | $ 574 M | China |
 |
CarParts.com
PRTS
|
368 M | $ 0.77 | 4.42 % | $ 47.1 M | USA |
 |
iMedia Brands
IMBI
|
287 M | - | -18.52 % | $ 3.08 M | USA |
 |
Revolve Group
RVLV
|
570 M | $ 24.95 | 7.17 % | $ 1.78 B | USA |
 |
Natural Health Trends Corp.
NHTC
|
10.5 M | $ 2.84 | 3.65 % | $ 32.6 M | USA |
 |
Vipshop Holdings Limited
VIPS
|
94 B | $ 15.44 | 3.14 % | $ 1.64 B | China |
 |
Overstock.com
OSTK
|
787 M | - | 5.47 % | $ 762 M | USA |
 |
Wayfair
W
|
8.69 B | $ 74.18 | 6.31 % | $ 9.5 B | USA |
 |
Poshmark
POSH
|
51.9 M | - | 0.02 % | $ 1.41 B | USA |
 |
Yunji
YJ
|
211 M | $ 1.54 | -0.65 % | $ 3.03 B | China |
 |
RumbleON
RMBL
|
784 M | - | 60.5 % | $ 56.9 M | USA |
 |
Amazon.com
AMZN
|
272 B | $ 221.25 | 3.5 % | $ 2.36 T | USA |
 |
Carvana Co.
CVNA
|
16.1 B | $ 338.81 | 5.79 % | $ 46.6 B | USA |
 |
Alibaba Group Holding Limited
BABA
|
539 B | $ 125.32 | 4.66 % | $ 2.7 T | China |
 |
ContextLogic
WISH
|
405 M | - | -2.26 % | $ 3.48 B | USA |
 |
eBay
EBAY
|
3.17 B | $ 96.79 | 0.81 % | $ 44.4 B | USA |
 |
MOGU
MOGU
|
84.8 M | $ 2.5 | 15.74 % | $ 6.57 B | - |
 |
Oriental Culture Holding LTD
OCG
|
182 K | $ 0.69 | 15.6 % | $ 9.13 M | China |