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Baozun (BZUN)
The export includes the complete available history of financial statements and ratios. Numbers are provided in full, without million or billion abbreviations, in their original reporting units.
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Baozun Financial Ratios 2025-2011 | BZUN
Brief overview of Baozun 's market valuation
The review covers five available annual periods spanning 2016 to 2020.
The valuation comparison uses P/E 18.02x (median 22.54x), EV/EBITDA 13.57x (median 13.57x), P/S 0.05x (median 0.06x). The combined multiple level is about 12.7% below the company's historical norm, suggesting more cautious expectations.
Earnings yield calculated as 1/P/E is about 5.5%, showing current profit per unit of share price.
Returns on assets and capital are represented by ROE -6.6%, ROA -2.5%, ROCE 1.3%. Current return ratios are negative, materially weakening the fundamental profile.
Current PEG is 0.11x; the market pays comparatively little per unit of expected growth.
The time from paying for inputs to receiving cash rose from 108.5 days to 141.7 days. Cash turnover slowed.
Overall assessment
Baozun 's restrained price comes with modest current quality. Better efficiency is needed for revaluation.
Annual Financial Ratios Baozun
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
P/E |
-2.0 | -2.4 | -1.8 | -1.1 | -13.1 | 18.0 | 18.6 | 22.5 | 30.2 | 49.8 | 65.6 | - | - | - | - |
P/S |
0.0 | 0.0 | 0.1 | 0.1 | 0.3 | 0.9 | 0.7 | 1.1 | 1.5 | 1.3 | 0.6 | - | - | - | - |
EPS |
-1.4 | -1.0 | -1.6 | -3.6 | -1.0 | 2.3 | 1.6 | 1.6 | 1.3 | 0.6 | -0.0 | -5.3 | -3.3 | - | - |
EV (Enterprise Value) |
3.78 B | 3.58 B | 2.96 B | 3 B | 8.71 B | 8.43 B | 8.59 B | 7.45 B | 7.22 B | 537 M | 94 M | 187 M | 70.9 M | 145 M | - |
EBITDA per Share |
1.6 | 0.72 | 0.25 | 1.25 | 0.99 | 3.79 | 2.9 | 2.52 | 1.89 | 2.52 | 0.92 | - | - | - | - |
EV/EBITDA |
13.6 | 27.5 | 65.5 | 13.0 | 13.1 | 2.1 | 5.9 | 4.7 | 6.5 | -1.1 | -16.8 | - | - | - | - |
PEG |
-0.05 | -0.13 | 0.11 | -0.17 | 3.3 | 0.4 | 22.29 | 2.03 | 0.53 | -0.02 | -0.72 | - | - | - | - |
P/B |
0.1 | 0.1 | 0.1 | 0.1 | 0.4 | 1.3 | 2.0 | 2.8 | 3.5 | 2.7 | 1.2 | - | - | - | - |
P/CF |
1.2 | 4.3 | 1.1 | 1.8 | -29.9 | 24.8 | 17.4 | -61.7 | -37.3 | -8.4 | -4.0 | - | - | - | - |
ROE % |
-6.65 | -4.73 | -6.80 | -16.00 | -4.34 | 6.95 | 10.88 | 12.29 | 11.45 | 5.51 | 1.83 | - | - | - | - |
ROA % |
-2.50 | -1.81 | -2.66 | -6.45 | -1.78 | 4.07 | 3.97 | 6.72 | 7.03 | 3.66 | 1.20 | - | - | - | - |
ROCE % |
1.35 | -2.50 | -4.16 | 0.69 | 0.11 | 6.76 | 8.05 | 15.69 | 14.01 | 5.73 | 0.68 | - | - | - | - |
Current Ratio |
2.3 | 2.3 | 2.3 | 2.3 | 2.1 | 2.4 | 1.6 | 2.2 | 2.6 | 2.7 | 2.7 | - | - | - | - |
DSO |
77.2 | 81.7 | 92.7 | 49.8 | 42.5 | 82.3 | 84.0 | 89.0 | 75.1 | 72.7 | 59.0 | - | - | - | - |
DIO |
141.5 | 159.5 | 150.6 | 163.1 | 116.9 | 105.5 | 101.8 | 92.8 | 66.3 | 46.3 | 59.2 | - | - | - | - |
DPO |
77.0 | 87.4 | 78.7 | 78.4 | 51.0 | 71.3 | 116.0 | 131.8 | 105.6 | 78.0 | 81.0 | - | - | - | - |
Operating Cycle |
218.7 | 241.2 | 243.3 | 212.9 | 159.5 | 187.8 | 185.7 | 181.8 | 141.4 | 119.0 | 118.2 | - | - | - | - |
Cash Conversion Cycle |
141.7 | 153.9 | 164.7 | 134.6 | 108.5 | 116.5 | 69.7 | 50.0 | 35.8 | 40.9 | 37.1 | - | - | - | - |
Annual performance
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All numbers in CNY currency
Quarterly Financial Ratios Baozun
| 2025-Q4 | 2024-Q4 | 2023-Q4 | 2022-Q4 | 2022-Q3 | 2022-Q2 | 2022-Q1 | 2021-Q4 | 2021-Q3 | 2021-Q2 | 2021-Q1 | 2020-Q4 | 2020-Q3 | 2020-Q2 | 2020-Q1 | 2019-Q4 | 2019-Q3 | 2019-Q2 | 2019-Q1 | 2018-Q4 | 2018-Q3 | 2018-Q2 | 2018-Q1 | 2017-Q4 | 2017-Q3 | 2017-Q2 | 2017-Q1 | 2016-Q4 | 2016-Q3 | 2016-Q2 | 2016-Q1 | 2015-Q4 | 2015-Q3 | 2015-Q2 | 2015-Q1 | 2014-Q4 | 2014-Q3 | 2014-Q2 | 2014-Q1 | 2013-Q4 | 2013-Q3 | 2013-Q2 | 2013-Q1 | 2012-Q4 | 2012-Q3 | 2012-Q2 | 2012-Q1 | 2011-Q4 | 2011-Q3 | 2011-Q2 | 2011-Q1 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
EPS |
-1.4 | -1.03 | -1.56 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
EBITDA per Share |
1.6 | 0.72 | 0.25 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
ROE % |
-6.65 | -4.73 | -6.80 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
ROA % |
-2.50 | -1.81 | -2.66 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
ROCE % |
1.35 | -2.50 | -4.16 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Current Ratio |
2.3 | 2.3 | 2.3 | - | - | - | - | 2.1 | - | - | - | 2.4 | - | - | - | 1.6 | - | - | - | 2.2 | - | - | - | 2.6 | - | - | - | 3.0 | - | - | - | 2.9 | - | - | - | 2.2 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
DSO |
19.3 | 20.4 | 11.3 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
DIO |
35.4 | 39.9 | 19.8 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
DPO |
19.2 | 21.8 | 10.7 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Quarterly performance
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All numbers in CNY currency
Multiples are an important financial analysis tool for the company Baozun , allowing investors and analysts to quickly assess the company’s value and investment attractiveness based on the ratio of market indicators to the company’s financial performance. Essentially, multiples express how the market values the company relative to its earnings, revenue, equity, or other key metrics.
Advantages of Using Financial Ratios- Simplified Data Analysis
Financial ratios transform large volumes of accounting data into compact and easily interpretable indicators, significantly simplifying the assessment of the company’s condition. - Comparability Between Companies
Multiples standardize financial metrics, enabling objective comparison of companies of different sizes, industries, and market capitalizations. - Identification of Trends and Issues
Regular analysis of ratios helps track the dynamics of financial health, identify strengths and weaknesses of the business, as well as potential risks. - Decision Support
Financial multiples serve as an important tool for investors, creditors, and company management in making investment, credit, and managerial decisions. - Accelerated Assessment of Investment Attractiveness
Ratios allow quick determination of key performance, liquidity, and financial stability indicators, facilitating prompt evaluation of companies’ attractiveness for investments.
Using multiples enables comparison between companies, even if they differ in size or industry, as they standardize financial data into ratios convenient for analysis. This is especially useful for evaluating companies where direct analysis of financial statements may be complex or require in-depth knowledge.
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