iMedia Brands Cost of Revenue 2011-2026 | IMBI

Cost of Revenue is a financial metric that reflects all direct costs associated with the production of goods or the provision of services that directly led to revenue during the reporting period. It is the total amount of expenses incurred by the company to deliver its products or services, including both production costs and related expenses necessary for delivery or customer support.

What is included in the cost of revenue

Cost Category	Examples
Production Costs	Materials, wages of production staff, depreciation of equipment
Service and Support	Customer service, user support, technical assistance
Delivery and Logistics	Packaging, delivery of goods to customers
Hosting and Infrastructure	Servers, cloud platforms (especially for IT and SaaS companies)
Content and Licenses	License purchases, production royalties (e.g., in streaming services)

Importance of the Metric

Helps to understand how costly the revenue-generating process is.
A high cost of revenue may indicate:
Poor cost control
Low operational efficiency
A low cost of revenue combined with high revenue indicates high profitability and business competitiveness.

Annual Cost of Revenue iMedia Brands

2021	2020	2019	2018	2017	2016	2015	2014	2013	2012	2011
287 M	338 M	390 M	413 M	425 M	455 M	430 M	410 M	374 M	354 M	363 M

All numbers in USD currency

Indicator range from annual reports

Maximum	Minimum	Average
455 M	287 M	385 M

Quarterly Cost of Revenue iMedia Brands

2022-Q4	2022-Q3	2022-Q2	2022-Q1	2021-Q4	2021-Q3	2021-Q2	2021-Q1	2020-Q4	2020-Q3	2020-Q2	2020-Q1	2019-Q4	2019-Q3	2019-Q2	2019-Q1	2018-Q4	2018-Q3	2018-Q2	2018-Q1	2017-Q4	2017-Q3	2017-Q2	2017-Q1	2016-Q4	2016-Q3	2016-Q2	2016-Q1	2015-Q4	2015-Q3	2015-Q2	2015-Q1	2014-Q4	2014-Q3	2014-Q2	2014-Q1	2013-Q4	2013-Q3	2013-Q2	2013-Q1	2012-Q4	2012-Q3	2012-Q2	2012-Q1	2011-Q4	2011-Q3	2011-Q2	2011-Q1
-	71.8 M	84.8 M	93.2 M	-	76.3 M	65.5 M	67.2 M	-	68.2 M	78.2 M	60.3 M	-	73.6 M	83.8 M	94.2 M	-	84.6 M	93.9 M	100 M	-	92.9 M	92.5 M	100 M	-	96.2 M	97.3 M	105 M	-	106 M	102 M	101 M	-	98 M	96.2 M	99.7 M	-	92.1 M	92.9 M	94.3 M	-	86.8 M	83.5 M	85.5 M	-	84.9 M	80.9 M	90.1 M

All numbers in USD currency

Indicator range from quarterly reporting

Maximum	Minimum	Average
106 M	60.3 M	88.2 M

Cost of Revenue of other stocks in the Internet retail industry

Issuer	Cost of Revenue	Price	% 24h	Market Cap	Country
Blue Apron Holdings APRN	305 M	-	6.51 %	$ 238 M	USA
Oriental Culture Holding LTD OCG	182 K	$ 0.61	-5.85 %	$ 8.07 M	China
Pinduoduo PDD	154 B	$ 100.62	-1.94 %	$ 557 M	China
MercadoLibre MELI	16 B	$ 1 630.99	-0.52 %	$ 82.7 B	Argentina
Farfetch Limited FTCH	1.24 B	-	-	$ 985 M	Britain
Natural Health Trends Corp. NHTC	10.5 M	$ 2.82	-	$ 32.4 M	USA
Ozon Holdings PLC OZON	113 B	-	-	-	Russia
Secoo Holding Limited SECO	3.01 B	-	5.17 %	$ 14.1 M	China
Vipshop Holdings Limited VIPS	94 B	$ 16.18	-0.03 %	$ 1.72 B	China
1847 Goedeker GOED	74.3 M	-	-2.46 %	$ 130 M	USA
Etsy ETSY	818 M	$ 48.52	0.6 %	$ 4.97 B	USA
CarParts.com PRTS	368 M	$ 0.82	-2.07 %	$ 50.2 M	USA
RumbleON RMBL	784 M	-	60.5 %	$ 56.9 M	USA
JD.com JD	823 B	$ 29.18	-1.92 %	$ 87.2 B	China
Chewy CHWY	8.85 B	$ 27.01	1.68 %	$ 11.2 B	USA
Yunji YJ	211 M	$ 1.86	-3.12 %	$ 3.66 B	China
Liquidity Services LQDT	268 M	$ 29.8	-2.23 %	$ 922 M	USA
Overstock.com OSTK	787 M	-	5.47 %	$ 762 M	USA
Jumia Technologies AG JMIA	67.4 M	$ 6.79	-4.37 %	$ 582 M	Germany
Carvana Co. CVNA	16.1 B	$ 301.37	-2.35 %	$ 41.5 B	USA
Poshmark POSH	51.9 M	-	0.02 %	$ 1.41 B	USA
Qurate Retail QRTEA	6.52 B	-	-	$ 143 M	USA
Baozun BZUN	3.28 B	$ 2.18	-12.1 %	$ 392 M	China
Wayfair W	8.69 B	$ 73.7	-7.59 %	$ 9.43 B	USA
LightInTheBox Holding Co., Ltd. LITB	239 M	$ 2.26	-1.74 %	$ 500 M	China
MOGU MOGU	84.8 M	$ 2.56	2.4 %	$ 6.73 B	-
Alibaba Group Holding Limited BABA	539 B	$ 125.41	-3.44 %	$ 2.7 T	China
eBay EBAY	3.17 B	$ 89.43	-0.13 %	$ 41 B	USA
Revolve Group RVLV	570 M	$ 22.25	-2.07 %	$ 1.59 B	USA
ContextLogic WISH	405 M	-	-2.26 %	$ 3.48 B	USA
Amazon.com AMZN	272 B	$ 207.68	-1.9 %	$ 2.21 T	USA