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Baidu (BIDU)
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Baidu Financial Ratios 2025-2006 | BIDU
Brief overview of Baidu's valuation multiples
The review covers five available annual periods spanning 2016 to 2020.
The current valuation set is P/E 22.94x (median 30.33x), EV/EBITDA 85.49x (median 4.28x), P/S 4.81x (median 4.81x). The multiple basket looks neutral against its history, differing from median levels by roughly 0%.
At the current P/E, inverse earnings yield is 4.4%, a useful bridge between price and business earnings.
End-period return metrics are ROE 2.1%, ROA 1.2%, ROCE -1.7%. The business is not generating positive returns on invested resources. Valuation should be read cautiously until earnings recover.
The cash cycle lengthened by 19.9 days to 32.6 days. Operations require more funding.
Valuation takeaway
Baidu trades near its familiar ratio range. A new earnings or profitability trend is needed to change the view.
Annual Financial Ratios Baidu
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
P/E |
- | - | - | - | - | 22.9 | 139.5 | 14.0 | 30.3 | 34.1 | 11.1 | 38.0 | 35.0 | 23.9 | 45.0 | 0.7 | 0.7 | 1.1 | 0.8 | - |
P/S |
- | - | - | - | - | 4.8 | 2.7 | 3.8 | 6.5 | 5.6 | 5.6 | 10.2 | 11.5 | 11.2 | 20.6 | - | - | - | - | - |
EPS |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 101.3 | 43.0 | 30.6 | 18.6 | - |
EV (Enterprise Value) |
135 B | 119 B | 119 B | 100 B | - | 187 B | 140 B | 154 B | 206 B | 139 B | 115 B | 110 B | 76.9 B | 45.7 B | 48.5 B | -2.58 B | -1.79 B | -353 M | -875 M | -1.14 B |
EBITDA per Share |
- | - | - | - | - | 111 | 81.7 | 90.9 | 79 | 53 | 50.2 | 47.8 | 39.6 | 36 | 24.3 | 126 | 55.3 | 39.9 | 21.2 | - |
EV/EBITDA |
85.5 | 4.3 | 4.1 | 4.5 | - | 3.2 | 2.7 | 3.0 | 4.3 | 5.5 | 4.7 | 5.3 | 4.6 | 3.0 | 5.2 | -0.6 | -0.9 | -0.3 | -1.2 | - |
PEG |
- | - | - | - | - | 0.02 | -1.5 | 0.29 | 0.47 | -0.51 | 0.07 | 1.52 | 92.58 | 0.42 | 0.51 | - | - | - | - | - |
P/B |
- | - | - | - | - | 2.7 | 1.7 | 2.2 | 4.7 | 4.3 | 4.7 | 9.5 | 9.1 | 9.5 | 18.3 | 0.3 | 0.2 | 0.4 | - | - |
P/CF |
- | - | - | - | - | 4.2 | 4.7 | 4.3 | 4.5 | 5.2 | 4.9 | 6.6 | 5.6 | 4.0 | 7.8 | 0.5 | 0.4 | 0.7 | 0.5 | - |
ROE % |
2.10 | 9.01 | 8.34 | 3.38 | - | 11.91 | 1.20 | 15.75 | 15.33 | 12.61 | 41.94 | 25.07 | 25.87 | 39.94 | 40.66 | 41.94 | 31.24 | 33.93 | 31.12 | - |
ROA % |
1.24 | 5.55 | 4.99 | 1.93 | - | 6.75 | 0.68 | 9.27 | 7.27 | 6.39 | 22.77 | 13.23 | 14.82 | 22.90 | 28.44 | 31.91 | 24.12 | 26.62 | - | - |
ROCE % |
-1.72 | 6.51 | 7.02 | 5.36 | - | 5.43 | 2.59 | 6.45 | 9.25 | 7.39 | 9.59 | 16.13 | 18.67 | 29.52 | 40.02 | 46.59 | 33.74 | 35.51 | 27.07 | - |
Current Ratio |
2.8 | 3.0 | 2.8 | 2.6 | - | 2.7 | 2.9 | 2.7 | 1.8 | 2.2 | 3.0 | 3.2 | 3.9 | 4.2 | 3.6 | 4.2 | 4.4 | 4.6 | - | - |
DSO |
32.6 | 28.7 | 30.6 | 17.3 | 12.7 | 39.5 | 39.0 | 32.5 | 124.8 | 34.5 | 35.3 | 32.4 | 34.6 | 20.5 | 18.9 | - | - | - | - | - |
DPO |
- | - | - | - | - | - | 189.9 | 249.6 | 233.3 | 296.5 | 234.4 | 250.6 | 234.2 | 215.5 | 42.4 | - | - | - | - | - |
Operating Cycle |
32.6 | 28.7 | 30.6 | 17.3 | 12.7 | 39.5 | 39.0 | 32.5 | 124.8 | 34.5 | 35.3 | 32.4 | 34.6 | 20.5 | 18.9 | - | - | - | - | - |
Cash Conversion Cycle |
32.6 | 28.7 | 30.6 | 17.3 | 12.7 | 39.5 | -150.9 | -217.1 | -108.5 | -262.0 | -199.2 | -218.2 | -199.6 | -195.0 | -23.5 | - | - | - | - | - |
Annual performance
Select metrics to display
All numbers in CNY currency
Quarterly Financial Ratios Baidu
| 2025-Q4 | 2024-Q4 | 2023-Q4 | 2022-Q4 | 2022-Q3 | 2022-Q2 | 2022-Q1 | 2021-Q4 | 2021-Q3 | 2021-Q2 | 2021-Q1 | 2020-Q4 | 2020-Q3 | 2020-Q2 | 2020-Q1 | 2019-Q4 | 2019-Q3 | 2019-Q2 | 2019-Q1 | 2018-Q4 | 2018-Q3 | 2018-Q2 | 2018-Q1 | 2017-Q4 | 2017-Q3 | 2017-Q2 | 2017-Q1 | 2016-Q4 | 2016-Q3 | 2016-Q2 | 2016-Q1 | 2015-Q4 | 2015-Q3 | 2015-Q2 | 2015-Q1 | 2014-Q4 | 2014-Q3 | 2014-Q2 | 2014-Q1 | 2013-Q4 | 2013-Q3 | 2013-Q2 | 2013-Q1 | 2012-Q4 | 2012-Q3 | 2012-Q2 | 2012-Q1 | 2011-Q4 | 2011-Q3 | 2011-Q2 | 2011-Q1 | 2010-Q4 | 2009-Q4 | 2008-Q4 | 2007-Q4 | 2006-Q4 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
EPS |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 101.28 | 42.96 | 30.63 | 18.57 | - |
EBITDA per Share |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 126 | 55.3 | 39.9 | 21.2 | - |
ROE % |
27.21 | 67.05 | 89.28 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 80.95 | 114.88 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 107.12 | 138.23 | 31.24 | 33.93 | 31.12 | - |
ROA % |
16.30 | 46.96 | 65.52 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 60.53 | 87.14 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 82.64 | 31.91 | 24.12 | 26.62 | - | - |
ROCE % |
13.93 | 62.23 | 89.46 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 82.44 | 117.95 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 115.84 | 142.91 | 33.74 | 35.51 | 27.07 | - |
Current Ratio |
2.8 | 3.0 | 2.8 | - | - | - | - | 2.4 | - | - | - | 2.4 | - | 2.3 | - | 2.3 | - | - | - | 2.4 | 2.7 | - | - | 2.1 | - | - | - | 2.2 | - | - | - | 2.3 | - | - | - | 2.2 | - | - | - | 2.3 | - | - | - | 2.5 | 3.9 | - | - | 3.3 | - | - | - | 4.2 | 4.4 | 4.6 | - | - |
DSO |
8.2 | 7.2 | 3.7 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 404.0 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Operating Cycle |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 404.0 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Cash Conversion Cycle |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 404.0 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Quarterly performance
Select metrics to display
All numbers in CNY currency
Multiples are an important financial analysis tool for the company Baidu, allowing investors and analysts to quickly assess the company’s value and investment attractiveness based on the ratio of market indicators to the company’s financial performance. Essentially, multiples express how the market values the company relative to its earnings, revenue, equity, or other key metrics.
Advantages of Using Financial Ratios- Simplified Data Analysis
Financial ratios transform large volumes of accounting data into compact and easily interpretable indicators, significantly simplifying the assessment of the company’s condition. - Comparability Between Companies
Multiples standardize financial metrics, enabling objective comparison of companies of different sizes, industries, and market capitalizations. - Identification of Trends and Issues
Regular analysis of ratios helps track the dynamics of financial health, identify strengths and weaknesses of the business, as well as potential risks. - Decision Support
Financial multiples serve as an important tool for investors, creditors, and company management in making investment, credit, and managerial decisions. - Accelerated Assessment of Investment Attractiveness
Ratios allow quick determination of key performance, liquidity, and financial stability indicators, facilitating prompt evaluation of companies’ attractiveness for investments.
Using multiples enables comparison between companies, even if they differ in size or industry, as they standardize financial data into ratios convenient for analysis. This is especially useful for evaluating companies where direct analysis of financial statements may be complex or require in-depth knowledge.
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